Easyjet Assignment Example | Topics and Well Written Essays - 2500 words

Easyjet - Assignment Example Here, the application of innovation to Easy-Jet is analyzed in the following sections of this report. The logo of turning Europe orange is much more than a logo for Easy-Jet; it is the vision to which the airlines moves by means of its various lines of businesses – airlines being the case under consideration in this report. Easy-Jet is all about innovation and creativity; in a business where services are rather homogenous in nature, the cost advantage mainly belongs to the old names of the industry since they break-even at a much earlier time, causing issues to the new entrants. Otherwise, the competition remains cut-throat because the technology in the airlines industry is fairly replicable, and does not stay as a competitive advantage for a longer period of time. Subsequently, the importance of innovation and creativity rises as a major source of gaining the competitive advantage in the arena. There is substantial evidence in the research to reveal the fact that the strategy planned by the firm is well defined, and has goals and strategies defined in a manageable mode. The preliminary action is to define the target market which is technically the leisure seeking travelers – as described by the corporate management of the business. Gradually, the firm is also targeting the business travelers, but the major source of revenue or the larger chunk are the leisure travelers. Alongside establishing precise target market, it is also critical to attain the network of key airports that are the major requirements for catering to the leisure class travelers since this category prefers airlines that picks them from their home town and drops them to their destiny. Along the similar lines, Easy-Jet has linked and formed networks across the key airports in Europe and the major population in the same region. Extending the same towards the frequency of flights develops

Summary Research Paper Example | Topics and Well Written Essays - 1500 words

Summary - Research Paper Example The nature of a designer personality has been understood in a variety of contexts. Broadly speaking, it’s understood that designer personalities constitute personalities or behavioral patterns that are ‘treated’ through a variety of pharmacological options. The late 20th century witnessed an explosion in this realm of health care. Still, it’s noted that, â€Å"the idea that personality is mediated by biological chemicals is not new; it dates back to Hippocrates and the ancient Greeks† (Carson 2008). Today, however, a myriad of personality characteristics are treated through pharmaceutical options. Such treatments began with chemical responses to such severe mental disorders such as schizophrenia. Chemical treatment for severe dysfunctioning soon gave way to chemical options for a variety of elements of personality. In these regards, pharmaceutical options exist prominently for the treatment of depression and anxiety symptoms, with Prozac and Zoloft, being among the most prominently prescribed drugs (Baghai & Rupprecht 2006). In addition to depression and anxiety, traits such as attention-deficit disorder are regularly treated through chemicals. There are a variety of advantages and disadvantages to the modern tendency towards ‘designer personalities’. Obvious advantages can be witnessed in individuals who contain severely debilitating personality disorders. For instance, it would be impossible for many individuals with schizophrenia, bi-polar disorder, or severe social anxiety to function without the aid of chemical intervention. Still, it’s clear there are a number of disadvantages. Perhaps the most prominent negative aspects of this occur with the glut of children diagnosed with attention-deficit disorder. Rather than restructuring the education system to adapt to the students, society has attempted to re-wire human consciousness. Another concern is that diversity of personality is an important part of a c reative and innovative culture. In simply medicating society to a perceived ideal, important and unique personality characteristics are being eliminated. In conclusion, this essay has examined what are termed ‘designer personalities’. In this context of understanding, it’s revealed that designer personalities are already a prevalent part of the contemporary cultural climate, as individuals are readily medicated for depression, anxiety, and a variety of personality ‘shortcomings’. Ultimately, while there are advantages for individuals with severe dysfunction, the disadvantages are the threat of a monotone culture. References Baghai TC, Moller HJ, Rupprecht R (2006). "Recent progress in pharmacological and non-pharmacological treatment options of major depression". Curr. Pharm. Des. 12 (4): 503–15. Carson, S. (2008). "designer" personalities . Retrieved from http://www.psychologytoday.com/blog/life-art/200807/designer- personalities 2. One of th e largest-scale scientific undertakings in recent years has been the human genome project. The Human Genome Project is a multinational effort to identify and map the approximately 20,000 – 25,000 genes of the human genome (McElheny 2010). The project was launched in 1990 and in 2000 a working draft of the genome was announced (McElheny 2010). 2003 witnessed the development of a complete draft of the human genom