Economics of Leisure Essay Example | Topics and Well Written Essays - 1750 words

Economics of Leisure - Essay Example Leisure is defined as time spent when one is not working. This means that time that is compensating for work. Other authors simply define leisure as the opportunity to express one's creativity and master new things so that they feel satisfied and a degree of self-accomplishment. Leisure activities can include resting at home, sleeping, watching movies, engaging in sport activities among others. These activities are essential in an individual’s life because they give satisfaction, pleasure, and enjoyment. They also enhance an individual’s self-esteem as well as promote the general quality of life. Kenneth Roberts argues that the role of leisure is to instill certain values such as teamwork, leadership, and fair play. He also holds that leisure consolidates the social system and compensates people for the unsatisfying and unrewarding aspects of life. For him, all individuals are free to choose the leisure activities they wish. Taking part in leisure activities may be bene ficial or otherwise depending on the activities concerned. Some art, sport and recreation activities have beneficial impacts both socially, economically and heath wise. Allocation of time It is impossible to look at the determinants of leisure without reviewing the allocation of time for work. From time immemorial, the amount of time spent at work has never equaled the amount of time spent away from work. Most people spend almost all their time in the office or at work in general (Kate & Rickards, 2002). The craze and passion with which economic development is pursued in the world today does not allow for involvement in secular activities as much. This means that the allocation of non-working time and its efficiency are important for the economic welfare of a country. In 1965, almost everyone had similar amounts of spare time notwithstanding their socioeconomic status. However, this has changed with time given that leisure time just like income has increased across the board (Aguiar and Hurst, 2006: 19). Secondly, it is now apparent that the biggest winners in the allocation of leisure time are at the bottom of the socioeconomic ladder. This is to mean that today the poor seem to have more leisure time than the rich do. This goes a long way to prove that leisure activities are not immune to economic life. A substantial increase in the quantity of leisure time in the United States between the years 1965 to 2003 according to research has been experienced. Research has it that, the number of hours away from work has increased by six to eight hours for men. That of women has increased by four to eight hours. The less educated individuals experienced the largest increase. The researches have also exposed the emerging inequality in leisure with regard to the growing inequality in income and expenditure. There were adjustments that necessitated the increase in leisure time. For men, it was due to the allocation of less time to the market sector while for women it was due to the decline for time allotted for home production (dcms, 2010). There was also change in leisure time according to the educational qualification of individuals in society. It emerged that while there was uniform increase across the educational status, the less educated had more leisure time as compared to their educated counterparts. The fact that the least

Digital Video Broadcasting Term Paper Example | Topics and Well Written Essays - 1000 words

Digital Video Broadcasting - Term Paper Example Evolution of Television:- European and North American inventors pioneered the TV. Television is a hybrid word coming from the Greek letter ‘ Tele’ meaning far, and Latin word ‘visio’ meaning sight. 1) Monochrome TVs: - These early generation televisions were mostly based on electrochemical systems. The screen had a small motor with a spinning disc and a neon lamp which gave a reddish orange picture comparable in size to a business card (Udelson). The system continued to evolve with the inception of a line system to improve the results of the TV. In 1937 the 405 line monochrome system, known then as the ‘HD’, was selected as the UK standard of television. By 1950, most European countries had the 625 scanning lines, 25 frame per second, TV system as standard. Meanwhile, plenty of experimentation was taking place in the USA, however, the Federal communications commission was not satisfied with the quality of the systems and work on development of t he system continued. In 1942, the FCC endorsed the efforts of the National television systems committee and established a standard of 525 scanning lines with 60 frames per second. (Pritchard and Gibson) 2) The advent of Color TV: - During the 1940s, various color television systems were proposed and demonstrated in the United States. The first color television was developed in the early 1950s by the national television systems committee and submitted to the federal communication commission in 1953. Color TV was not successful in the United States until a decade of its introduction. Few color TVs were sold because they were expensive and there were not many programs televised in color. Time magazine even called color TV as ‘the most resounding industrial flop of 1956’. Slowly but surely, however, color TV started to thrive when color programs started to show up in abundance.

Analysing The Pardoner In Canterbury Tales

Analysing The Pardoner In Canterbury Tales The Pardoner in the Canterbury Tales is hypocritical, gluttenous, vindictive, and spiteful towards others; he is morally and spiritually corrupt in the extreme. He does, however, tell a tale that, as he promises it shall be in the section that precedes his prologue, a valid sermon against avarice and greed. When Harry Bailey speaks at the end of the Pardoners Tale, he does not reject the tale but the teller, the Pardoner. Chaucer the poet aptly presents the Pardoner as a skilled orator and conman and he deliberately illustrates that it is possible for a character far beyond redemption to tell a moral tale. The Pardoner tells a moral tale against avarice, gluttony, and the love of money. The latter is a theme that the Pardoner says is always central to his sermons, citing the Latin, the love of money is the root of all evil. The origin of the tale, which was part of common folklore in Chaucers day, is an Oriental myth. The three rioters who are central to the tale, damn themselves literally and metaphorically. They betray each other over gold and their desire for it. They also drink and gamble excessively. Upon learning that an old friend of theirs has died, they further damn themselves by going in search of death. The Pardoner tells a tale, however, that is both instructive and valid as a sermon because it is loaded with advice against drunkeness and gluttony. The Pardoner cites examples of stories from the Bible, too, to illustrate the dangers of drunkenness (Solomon and John the Baptist; Lot and his daughters) and gluttony (Adam and Eve). There can be no doubt that the tale is moral. The Pardoner professes himself that although he is a ful vicious man, he can still tell a moral tale. The Pardoner as a character, an individual, and a typification of a group of professional churchmen is entirely amoral and, despite telling a moral tale, Chaucer uses various markers to illustrate why he cannot be trusted or accepted on any level. One of the most telling qualities that Chaucer gives the character of the Pardoner is rhetorical skill. The characteristic essential for Chaucer to illustrate that the teller of the tale cannot be accepted is arrogance. The question of authority is central to the Pardoners tale and its significance both seperated fro and as part of The Canterbury Tales. As the Pardoner is such a skilled orator, Chaucer implies, using the Pardoner and also by selecting Harry Bailey, one of the most astue of the pilgrims and a conman himself, to expose him and silence him so he cannot speak a word more. Apparently deeply affected by the Physicians sad and gruesome tale of Virginia, the Host praises the Physician by using as many medical terms as he can muster. However, he rejects the Physicians moral to the tale and substitutes one of his own: Thus the gifts of fortune and nature are not always good (The gifts of Fortune and Nature have been the cause of the death of many a person). Thinking that the pilgrims need a merry tale to follow, the Host turns to the Pardoner. The more genteel members of the company, fearing that the Pardoner will tell a vulgar story, ask the Pardoner for a tale with a moral. The Pardoner then explains to the pilgrims the methods he uses in preaching. His text is always Radix malorum est cupidatis (Love of money is the root of all evil). Always employing an array of documents and objects, he constantly announces that he can do nothing for the really bad sinners and invites the good people forward to buy his relics and, thus, absolve themselves from sins. Then he stands in the pulpit and preaches very rapidly about the sin of avarice so as to intimidate the members into donating money. He repeats that his theme is always Money is the root of all evil because, with this text, he can denounce the very vice that he practices: greed. And even though he is guilty of the same sins he preaches against, he can still make other people repent. The Pardoner admits that he likes money, rich food, and fine living. And even if he is not a moral man, he can tell a good moral tale, which follows. In Flanders, at the height of a black plague, three young men sit in an inn, eating and drinking far beyond their power and swearing oaths that are worthy of damnation. The revelers mark the passing of a coffin and ask who has died., A servant tells them that the dead man was a friend who was stabbed in the back the night before by a thief called Death. The young revelers, thinking that Death might still be in the next town, decide to seek him out and slay him. On the way, the three men meet an old man who explains that he must wander the earth until he can find someone willing to exchange youth for old age. He says that not even Death will take his life. Hearing him speak of Death, the revelers ask where they can find Death, and the old man directs them to a tree at the end of the lane. The revelers rush to the tree and find eight bushels of gold coins, which they decide to keep. They decide to wait for night to move the gold and draw straws to see which one will go into town to get food and wine. The youngest of the three draws the shortest straw. When he leaves, the two others decide to kill him and divide his money. The youngest, however, wanting the treasure to himself, buys poison, which he adds to two of the bottles of wine he purchases. When the youngest reveler approaches the tree, the two others stab him and then sit down to drink the wine before they dispose of his body. Thus, all three indeed find Death. Commentary From the Pardoners perspective, the Physician told a cheaply pious story and the Host, a sanctimonious fool, reacts to the tale with what seems high praise. Then, after praising the Physician, the Host turns to the Pardoner and asks for a merry tale or jokes (som myrthe or japes), even though preaching is the Pardoners profession. The Pardoner agrees by mockingly echoing the same oath the Host has just used-By Saint Ronyon. The echo of the Host indicates, if anything at all, the Pardoners irritation at hearing the Physician praised as being like a Prelate (lyk a prelat). The Pardoner is further insulted when some members of the company cry with one voice, No, dont let him tell dirty jokes! (Nay, lat hym telle us of no ribaudye). The Pardoner will have his revenge on all the complacent, self-righteous critics, and he resolves to think his revenge out carefully. The ironic relationship between The Physicians Tale and The Pardoners Tale-and therefore the Physician and Pardoner-is that both men are self-loving dissemblers. However, one of the two, the Pardoner, possesses enough self-knowledge to know what he is; the other, the Physician, being self-satisfied and affected, does not. The function of a pardoner in Chaucers time was to collect moneys for charitable purposes and to be the Popes special agent in dispensing or rewarding contributors with certain pardons as a remission for sins. By canon law, a pardoner was required to remain in a certain area; within this area, he could visit churches, receive contributions, and, in the Popes name, dispense indulgences. An honest pardoner was entitled to a percentage of the take; however, most pardoners were dishonest and took much more than their share and, in many cases, would take all the contributions. Thus, as he boasts, Chaucers Pardoner belongs to the latter class-that is, he speaks of how much he collects by refusing to give indulgences to anyone except the very good people. In his prologue, the Pardoner frankly confesses that he is a fraud motivated by greed and avarice and that he is guilty of all seven sins. Even though he is essentially a hypocrite in his profession, he is at least being honest as he makes his confession. But then, ironically, at the end of his tale, he requests that the pilgrims make a contribution. Thus, for many reasons, the Pardoner is the most complex figure in the entire pilgrimage. He is certainly an intellectual figure; his references and knowledge demonstrated in the tale and his use of psychology in getting only the good people to come forward attest to his intellect. But in making his confessions to the pilgrims about his hypocrisy, he seems to be saying that he wishes he could be more sincere in his ways, except that he is too fond of money, good food and wine, and power. The Pardoner takes as his text that Love of money is the root of all evil, yet he emphasizes how each relic will bring the purchaser more money; in emphasizing this, he sells more and gains more money for himself. Thus, his text contains a double irony: His love for money is the root of his evil, yet his sales depend upon the purchasers love of money. Furthermore, his technique of relying upon basic psychology by selling only to the good people brings him more money. His sermon on avarice is given because the Pardoner is filled with avarice and this sermon fills his purse with money. Scholars, critics, and readers in general consider The Pardoners Tale to be one of the finest short stories ever written. Even though this is poetry, the narration fits all the qualifications of a perfect short story: brevity, a theme aptly illustrated, brief characterizations, the inclusion of the symbolic old man, rapid narration, and a quick twist of an ending. The entire tale is an exemplum, a story told to illustrate an intellectual point. The subject is Money (greed) is the root of all evil. The Pardoners Tale ends with the Pardoner trying to sell a relic to the Host and the Host attacking the Pardoner viciously. At this point, the Knight who, both by his character and the nature of the tale he told, stands as Chaucers symbol of natural balance and proportion, steps between the Host and the Pardoner and directs them to kiss and be reconciled. In the conflict between the Host and the Pardoner, the Pardoner-whose official role is to get men to call on God for forgiveness of their sins-is unmerciful in his wrath; that is, the Pardoner is unwilling to pardon, and the pardon is effected only when the noble Knight steps in. Glossary à ¢Ã¢â€š ¬Ã‚ ¢ relics objects esteemed and venerated because of association with a saint or martyr; here, the Pardoners relics are false. à ¢Ã¢â€š ¬Ã‚ ¢ Lot Lots daughters got their father drunk and then seduced him (from the Book of Genesis in the Bible); the Pardoners point is that Lot never would have committed incest if he had not been drunk. à ¢Ã¢â€š ¬Ã‚ ¢ Samson the biblical strong man. He revealed the secret of his strength to Solome, who then betrayed him to his enemies. à ¢Ã¢â€š ¬Ã‚ ¢ Lepe a town in Spain noted for its strong wines. à ¢Ã¢â€š ¬Ã‚ ¢ Cheapside and Fish Streets streets in London that were known for the sale of strong spirits. à ¢Ã¢â€š ¬Ã‚ ¢ Lemuel See Proverbs 31:4-7. à ¢Ã¢â€š ¬Ã‚ ¢ King Demetrius The book that relates this and the previous incident is the Policraticus of twelfth-century writer John of Salisbury. à ¢Ã¢â€š ¬Ã‚ ¢ Avicenna an Arabian physician (980-1037) who wrote a work on medicines that includes a chapter on poisons. à ¢Ã¢â€š ¬Ã‚ ¢ St. Helen the mother of Constantine the Great, believed to have found the True Cross The Pardoners Tale There once lived in Flanders a company of three rioters who did nothing but engage in irresponsible and sinful behavior. At this point, the narrator interrupts the tale itself to launch a lengthy diatribe against drunkenness mentioning Herod, Seneca, Adam, Sampson, Attila the Hun and St. Paul as either sources or famed drunkards. This in turn oddly becomes a diatribe against people whose stomachs are their gods (their end, we are told, is death), and then a diatribe against the stomach, called, at one point a stynkyng cod, fulfilled of dong and of corrupcioun (a stinking bag, full of dung and decayed matter). This distraction from the story itself ends with an attack on dice-playing (dice here called bicched bones, or cursed dice). The three drunkards were in a tavern one night, and, hearing a bell ring, looked outside to see men carrying a corpse to its grave. One of them called to his slave to go and ask who the corpse was: he was told by a boy that the corpse was an old fellow whose heart was smashed in two by a secret thief called Death. This drunkard agreed, and discussed with his companions how this Death had indeed slain many people, of all ranks, of both sexes, that very year. The three then made a vow (by Goddes digne bones) to find Death and slay him. When they had gone not even half a mile, they met an old, poor man at a style, who greeted them courteously. The proudest of the drunkards responded rudely, asking the man why he was still alive at such a ripe age. The old man answered that he was alive, because he could not find anyone who would exchange their youth for his age and, although he knocked on the ground, begging it to let him in, he still did not die. Moreover, the old man added, it was not courteous of the drunkards to speak so rudely to an old man. One of the other drunkards responded still more rudely that the old man was to tell them where Death was, or regret not telling them dearly. The old man, still polite, told the drunkards they could find Death up the crooked way and underneath an oak tree. The drunkards ran until they came to the tree, and, underneath it, they found eight bushels of gold coins. The worst one of them spoke first, arguing that Fortune had given them the treasure to live their life in happiness but realizing that they could not carry the gold home without people seeing them and thinking them thieves. Therefore, he suggested, they should draw lots, and one of them should run back to the town to fetch bread and wine, while the other two protected the treasure. Then, at night, they could agree where to take the treasure and carry it safety. This was agreed, and lots were drawn: the youngest of them was picked to go to the town. However, as soon as he had gone to the town, the two remaining drunkards plotted amongst themselves to stab him upon his return, and then split the gold between them. While he was in the town, the youngest thought of the beauty of the gold coins, and decided to buy some poison in order to kill the other two, keeping the gold for himself. Thus, he went to an apothecary, bought some strong and violent poison, poured it into two of three wine bottles (the third was for him to drink from), topped them up with wine, and returned to his fellows. Exactly as the other two had planned it, it befell. They killed him on his return, and sat down to enjoy the wine before burying his body and, as it happened, drank the poison and died. The tale ends with a short sermon against sin, asking God to forgive the trespass of good men, and warning them against the sin of avarice, before (this, we can presume narrated in the Pardoners voice) inviting the congregation to come up and offer their wool in return for pardons. The tale finished, the Pardoner suddenly remembers that he has forgotten one thing that he is carrying relics and pardons in his male (pouch, bag) and begins to invite the pilgrims forward to receive pardon, inciting the Host to be the first to receive his pardon. Unbokele anon thy purs, he says to the Host, who responds that the Pardoner is trying to make him kiss thyn old breech (your old pants), swearing it is a relic, when actually it is just painted with his shit. I wish, the Host says, I had your coillons (testicles) in my hand, to shrine them in a hogs turd. The Pardoner is so angry with this response, he cannot speak a word, and, just in time, the Knight steps in, bringing the Pardoner and the Host together and making them again friends. This done, the company continues on its way. Analysis The Pardoner has in recent years become one of the most critically discussed of the Canterbury pilgrims. His tale is in many ways the exemplar of the contradiction which the structure of the Tales themselves can so easily exploit, and a good touchstone for highlighting precisely how Chaucer can complicate an issue without ever giving his own opinion. Thus the Pardoner embodies precisely the textual conundrum of the Tales themselves he utters words which have absolutely no correlation with his actions. His voice, in other words, is entirely at odds with his behavior. The Pardoners voice, at the beginning of his tale, rings out as round as gooth a belle, summoning his congregation: and yet his church is one of extreme bad faith. There is a genuine issue here about whether the Pardoners tale, being told by the Pardoner, can actually be the moral (325) tale it claims to be. For, while the tale does indeed demonstrate that money is the root of all evil, does it still count when he is preaching agayn that same vice / Which that I use, and that is avarice (against the very vice I commit: avarice). How far, in other words, can the teller negate his own moral? Yet the real problem is that the Pardoner is a successful preacher, and his profits point to several people who do learn from his speeches and repent their sin. His Tale too is an accurate demonstration of the way greed and avarice lead to evil. Hollow execution nevertheless, the Pardoner is an excellent preacher against greed. His voice, in short, operates regardless of his actions. Hollow sentiments produce real results. This is also reflected in the imagery of the tale itself. The Pardoner hates full stomachs, preferring empty vessels, and, though his wallet may well be bretful of pardoun comen from Rome (687) but the moral worth of this paper is nil: the wallet, therefore, is full and empty at the same time exactly like the Pardoners sermon. In just the same way Chaucer himself in the Tales can ventriloquize the sentiments of the pilgrim the Reeve, the Pardoner, the Merchant and so on, without actually committing to it. Because the Tales themselves, in supposedly reproducing the telling of a certain pilgrim, actually do enact precisely the disembodied voice which the Pardoner represents. The moral paradox of the Pardoner himself is precisely the paradox of the Tales and their series of Chaucer-ventriloquized disembodied voices. There is a doubleness, a shifting evasiveness, about the Pardoners double audience: the imaginary congregation he describes, and the assembled company to whom he preaches, and tells his lewed tales, even calling them forth to pardon at the end. The point is clear: even though they know it is insincere, the Pardoners shtick might still work on the assembled company. The imagery of the Pardoners Tale also reflects this fundamental hollowness. The tale itself is strewn with bones, whether in the oath sworn by Goddes digne bones, whether in the word for cursed dice (bones) or whether in the bones which the Pardoner stuffs into his glass cases, pretending they are relics. The literary landscape is strewn with body parts, and missing, absent bodies: beginning with the anonymous corpse carried past at the beginning of his tale. Bones, stomachs, coillons words for body parts cover the page, almost as a grim reminder of the omnipresence of death in this tale. The General Prologue, suggesting that the Pardoner resembles a gelding or a mare, hints that the Pardoner may be a congenital eunuch or, taken less literally, a homosexual, and, as the Host seems to suggest at the end, might well be without his coillons, a Middle English word meaning both relics and testicles. All of the relics in this Tale, including the Pardoners, evade the grasp of the hand. The Pardoner thus can be categorized along with the other bizarrely feminized males in the Tales, including Absolon, Sir Thopas, and, if we believe the Host, Chaucer (the character). And of course, at the center of the tale, there is a search for somebody called Death which, naturally, does not find the person Death, but death itself. It is a successful but ultimately unsuccessful search. All that is left over at the center of the Tales is the bushels of gold, sitting under a tree unclaimed. The root of the tale, as its moral similarly suggests about the root of evil, is money: and money was, to a medieval reader, known to be a spiritual death. Notably, moreover, in the tale, both gold and death shift from metaphor to reality and back again; a neat reminder of the ability of the Tales to evade our grasp, raising difficult questions without ever answering them.

Advertisement Manipulation :: essays research papers

Advertising Manipulation   Ã‚  Ã‚  Ã‚  Ã‚  Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers’ main purpose is to influence the consumer to purchase their product. This particular ad, located in Sport magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the c onsumer to purchase the product for reasons other than the actual product was designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing the advertisement towards a certain audience, and developing the ad where it is visually attractive.   Ã‚  Ã‚  Ã‚  Ã‚  First, a Multi Tap consists of an L-shaped design with four ports to allow for four Playstation controllers instead of the normal two. The Multi Tap is helpful for some Playstation games that allow for more than two people to play. The layout of the Multi Tap advertisement attracts attention when compared to other similar advertisements. The simple, black and white display of the ad stands out when compared to other ads, which are usually bright and colorful. This manner of presenting the information brings about a simplistic alternative to an otherwise complex world. The Multi Tap is then displayed in the center of the ad to draw attention to its unmistakable design. The advertisement makes the readers think that this device is so easy to use; all one has to do is simply plug the Multi Tap into the PlayStation console and start playing. The ad also tells the readers that with less hookup time, the Multi Tap leaves more time to play. The words â€Å"KNOCKOFF MULT I TAPS. NOW YOUR FRIENDS CAN SIMULTANEOUSLY KNOW WHAT A CHEAP BASTARD YOU ARE.† are placed on a black background and emphasized with big, white, bold, capital letters.

Realisation of the Witches in ‘Animated Tales’ version of Shakespeare’s Macbeth Essay

In class we watched an ‘Animated Tales’ version of Shakespeare’s Macbeth. We were given the task of introducing, developing and concluding how we felt the witches were realised in ‘Animated Tales’. We compared the ‘Animated Tales’ with the text and discussed how we felt the text was realised. In Act 1 Scene 1, the stage directions of the play tell us that the witches meet on the moor in thunder and lightning. In the Animated Tales, black and grey wavy lines represent this. Although we do not hear the booming of the thunder or the flashing of the lighting, we understand that this is represented by the moody and dark weather. This is called pathetic fallacy, the method of associating weather with something. In this case we are associating the evil witches with dark and unruly weather. We see this also in Act 1 Scene 3 when the witches appear in similar downcast weather. It helps us to associate their evil with evil and disruptive weather. We are told in the stage direction of the first scene that the witches appear on a moor. This is obviously an isolated place and we are able to see this in the Animated Tales. There is nobody on screen but the witches and the only other thing we see is the dark, wavy lines in the sky. An isolated and lonely place helps us better understand the social standing of the witches and how they were seen and treated by people. When we first see the witches on screen in the Animated Tales, they rise from the bottom of the screen in tandem. As they rise we hear a trumpet fanfare. The exclamation of the fanfare represents the sudden and climatic nature of the thunder and lightning that the witches meet in. The music we hear after this fanfare is quite eerie but not at all sinister. It is rather childish and is not the sort of music we would expect to hear when we see the witches. It has a varying tempo and despite the sinister nature of the witches, is not at all scary. It is childish and juvenile, and is paradoxical. It is paradoxical because we do not expect this sort of childish music to be played in conjunction with the appearance of the witches. We can, however, associate this with the confusion of the witches and their deceiving of Macbeth and Banquo. We hear music being played while the witches tell Macbeth and Banquo their prophecies in Act 1 Scene 3 but in this scene the music is somewhat more sinister and moody. It is understood that this is because the witches are about to embark upon evil by prophesising to Macbeth and Banquo and the music reflects this mood. There are a number of points to note about the characters and personalities of the witches. In the first scene when they begin to talk, they do so in rhyme. This gives the impression that they are casting a spell, which is one of the supernatural abilities they possess. They express a number of other supernatural abilities throughout the two scenes, such as the ability to change and control the weather. This is demonstrated early on in the scene when the witches say; â€Å"When shall we three meet again In thunder, lighting, or in rain?† This tells us that they have the supernatural ability to control the weather and make it how they like and this is also seen when one witch changes into a flash of lighting. Another point to note about their early speech is that it contains some paradoxes; â€Å"When the hurlyburly’s done, When the battle’s lost and won.† ————————————– â€Å"Fair is foul, and foul is fair; Hover through fog and filthy air.† These paradoxes are all to do with the witches deceptive nature, and that they withhold the truth a lot of the time. Their speech is often confused and this is the case in Act 1 Scene 3 when they are giving the prophecies to Macbeth and Banquo; â€Å"Lesser than Macbeth, and greater.† —————————————— â€Å"Not so happy, yet much happier.† In this scene they are not telling Macbeth and Banquo everything that they know and are deceiving them with the prophecies. This is due to the disruptive and deceptive nature, and they are intent on causing trouble. Their deceptiveness is also demonstrated in the two scenes in the changing of shape and appearance. Each of the three witches each has two different masks or faces, which they alternate between. They do this when they are talking to Macbeth and Banquo and again it seems that they are deceiving them by doing so. Their body form also changes, and at one stage one witch changes into form of a raven, with outstretched wings. The raven was said to be a symbol, or messenger, of death and Lady Macbeth speaks of it in Act 1 Scene 5; â€Å"The raven himself is hoarse That croaks the fatal entrance of Duncan Under my battlements.† The witches, in their prophecies to Macbeth, are deceiving him and weaving a web of trouble. After hearing of the prophecies the ambitious Macbeth is already beginning to think of murdering to achieve his ultimate aim of being king and this is why the changing of form into a raven, the messenger of death, is important. In Act 1 Scene 3, the witches demonstrate several of their supernatural abilities. At the beginning when the First witch talks of the sailor’s wife and says she will hinder her husband’s journey, her fellow witches say; â€Å"I’ll give thee a wind,† ————————– â€Å"And I another.† This is a demonstration of the witch’s ability to control the weather, which was also demonstrated in Act 1 Scene 1. The other two witches offer to help out by making the sailor’s journey difficult. The first witch also demonstrates the same ability in the passage that follows in which she says she will make the sailor’s journey a tough one. The fact that they are offering to help each other reinforces the belief that they are very much alone and have only each other, and that they are indeed â€Å"weird sisters†. When Macbeth and Banquo are on the moor and the witches appear, they appear to drift in and out of visibility, and at times are even translucent. This is an example of the supernatural ability to disappear or vanish. This ability is also seen at the end of both scenes, when the witches link arms, hover above the ground, which is another of their supernatural abilities, and then vanish. The linking of arms shows the togetherness and closeness of the witches but also makes it seem as if they are casting a spell, another of their supernatural abilities. When the witches are giving their prophecies to Macbeth and Banquo, they are demonstrating the supernatural ability to predict the future. When they tell Macbeth that he will be Thane of Cawdor, the bones of their hands disassemble to become the medal that the Thane of Cawdor wears. The bones are to symbolise death – both the death of King Duncan and also Macdownwald former Thane of Cawdor. It is meaning to say that Macbeth will become Thane of Cawdor but at the expense of someone else, which is also later the case when he murders Duncan and becomes King. The witch’s bones also change into the form of a crown, which then hovers above Macbeth’s head. It is glowing, and casts a shadow on Macbeth’s face. The shadows that are cast make it seem as if the crown is reflecting on his darker side, and his dark desires. That the crown is just over his head shows that it is out of his reach naturally and he must commit evil to make it his. The witches are tempting Macbeth with the offer of riches and keep it just out of his reach to tease and tempt him, which arouses desires. They are causing trouble by doing this. The witches are quite horrid in appearance. They do not appear to be gender specific and when they appear in the first scene they have a somewhat death-like appearance – they are skeletal and zombie-like and not at all natural. When they appear to Banquo and Macbeth in Scene 3 Banquo is confused as to what they are; â€Å"What are these, So wither’d and so wild in their attire, That look not like th’ inhabitants o’ the earth, And yet are on ‘t? Live you? Or are you aught That man may question?† When they are talking to him and Macbeth they hover around them and their heads become disjointed from the rest of their bodies. The floating heads seem death-like and this shows us again that the witches are very unnatural. In conclusion, I feel that the text is realised well in â€Å"Animated Tales†. The witches are mostly believable and the speech is accurate in accordance with the text. I think however that some parts are a little less realistic than others, simply because of the nature of the cartoon. The witches are well animated and are not at all stereotypical or clichà ¯Ã‚ ¿Ã‚ ½d. I feel that the film is well made and entertaining, and helps to make the text more interesting.

Management of Marketing Channels Assignment

Management Development Institute of Singapore in Tashkent Faculty of Business Marketing Management of Marketing Channels Assignment Name: Gafurov Nodirbek Batch#: B0900377 Table of Contents Executive Summary3 Introduction4 The Role of Supply Chain Management5 Flextronics Logistics Management7 Reverse Logistics9 Flextronics in Channel Management10 References:12 Executive Summary This assignment demonstrates the most key business areas of the given, Flextronics International Ltd.It analyzes the core businesses of the company as logistics and supply chain that is subjective for the development and business achievement of the company. All findings of the company examples are gained during whole study from a range of reliable sources; such as websites, textbooks, audio materials, and other consistent newspapers. Introduction The core purpose of this statement is to draw and to discuss the role of supply chain management is playing today and how the company has capitalized it and use of Fl extronics’s technology to place its self in logistics management.Also it includes a justification of Flextronics use of reverse logistics and its relation to marketing channel and last of all personal view of Flextronics’s role in Channel Management. The report will be organized as follows: Section 1: The role of Supply Chain Management Section 2: Flextronics’ Logistic Management Section 3: Reverse Logistics Section 4: Flextronics in Channel Management The Role of Supply Chain Management Business today is in a large-scale environment.This environment forces corporations, regardless of position or key market base, to judge the rest of the world in their competitive tactic analysis. Organization cannot separate them from or skip outside factors such as economic trends, competitive situations or technology innovation in other countries, if some of their competitors are rivals or are located in those countries. Companies are going truly worldwide with Supply-chain M anagement (SCM). A company can build up a product in the United States, produce in India and sell in Europe.Companies have changed the ways in which they handle their actions and logistics activities. Changes in trade, the increase and innovation of transport infrastructures and the increase of competition have elevated the importance of flow management to levels. Liberalization, Privatization and Globalization (LPG) of the economies and organizations has fuelled the competitiveness among company. A number of issues have lead to the growing globalization of the world economy and as a result the competitive environment faced by the company has changed radically since the last decade.The drivers of globalization include: decreasing tariffs, improved transportation, communications and information technology, global manufacturing of products and availability of services across markets. These changes have enabled the global competitors to make the products and services available to custo mers worldwide, and the results have been a proliferation of choices for consumers and a need for the companies to offer greater products and service quality at lower costs in order to remain competitive.Changes in technology and globalization of products and services have also resulted in increasingly dynamic markets and greater uncertainty in customer demand. SCM tools and techniques are mechanisms that can allow the companies to respond to these environmental changes. Hence the reason as to why supply chain management has become popular during the past decade is the phenomenon of globalization. Increased competition has made business look for core competencies for enhanced performance.If a particular organization in some country has the core competence for a certain product/component/service, it will get the business for that product/service. This is called global outsourcing. A supply chain is defined as a set of three or more companies directly linked by one or more of the upst ream and downstream flows of the products, services, finances and information from a source to a customer. It consists of all the stages involved, directly or indirectly, in fulfilling a customer’s demand. It not only includes the manufacturer and suppliers, but also transporters, warehouses, retailers and customers themselves.Within an organization, the supply chain includes all the functions involved in fulfilling a customer demand. These functions include, but are not limited to, new product development, marketing, operations, distribution, and finance and customer service. Flextronics International Ltd. (Flextronics), incorporated in May 1990, is a international supplier of straightly integrated complex design and electronics manufacturing services (EMS) to original equipment manufacturers (OEMs). The corporation designs, builds, ships and services for electronics products for its consumers throughout a network of services in 30 countries among four continents.Its set of clients consist of Alcatel-Lucent, Applied Materials, Cisco Systems, Dell, Ericsson, Hewlett-Packard, Huawei, Johnson and Johnson, Lenovo, Microsoft, Research in Motion and Xerox. The services the Company presents across all the marketplaces it serves consist of design and engineering services, original design manufacturing (ODM) services; components design and manufacturing, systems assembly and manufacturing, printed circuit board and flexible circuit fabrication, logistics and after sales services. In April 2012, it obtained Stellar Microelectronics. In June 2012, Tessera Technologies, Inc. s wholly owned subsidiary, Digital Optics Corporation (DOC), purchased certain assets of Vista Point Technologies from the Company. As of March 31, 2011, the Company’s whole manufacturing capability was about 25. 1 million square feet. Flextronics works directly with leading manufacturing and distribution companies and facilitates them address their business challenges. From our practic e working with key corporations in consumer products, high tech and industrial manufacturing, there are six key trends leading to significant impact and change to supply chain design and performance: Trend 1 – Demand planningTrend 2 – Globalization Trend 3 – Increased competition and price pressures Trend 4 – Outsourcing Trend 5 – Shortened and more complex product life cycles Trend 6 – Closer integration and collaboration with suppliers Moreover, our company must face corporate challenges that impact Supply Chain Management such as reengineering globalization and outsourcing. Why is it so important for the company to get products to their customers quickly? Faster product availability is a key to increasing sales, says R. Michael Donovan of Natick (Mass. 2002), a management consultant specializing in manufacturing and information systems. There's a substantial profit advantage for the extra time that you are in the market and your competito r is not,† he says. â€Å"If you can be there first, you are likely to get more orders and more market share. † The ability to deliver a product faster also can make or break a sale. â€Å"If two products appear to be equal and one is immediately available and the other will be available in a week, which would you choose? † Clearly, â€Å"Supply Chain Management has an important role to play in moving goods more quickly to their destination. † Flextronics Logistics ManagementInitially, the supply chain management was referred to the functions of logistics, transportation, purchasing and supplies. Though, the growth of the supply chain management has moved to focus on integration, visibility, cycle time reduction and streamlined channels. The new integration has a variety of activities that include: * Integrated Purchasing Strategy * Supplier Integration * Supply Base Management * Supply Chain Management Logistics activities continue living since the early 1900s. These tricks were first associated with the military as a branch of war that pertains to the movement and the supply for armies.Military forces all the time used to make use of logistics models to make sure the availability of the compulsory material at the right place and on right time. Logistics is being used by the military even today. After 1950, supply chain management got a boost with the production and manufacturing sector getting highest attention. The inventory became the responsibility of the marketing, accounting and production areas. Order processing was part of accounting and sales. Supply chain management became one of the most powerful engines of business transformation. It is the one area where operational efficiency can be gained.It reduces organizations costs and enhances customer service. The evolution led to an Internet-based application for Supply Chain Management. Within a firm’s supply chain management, logistics is the work required to move and geographically position inventory. As such, logistics is a subset of and occurs within the broader framework of a supply chain. Logistics is the process that creates value by timing and positioning inventory. Logistics is the combination of a firm’s order management, inventory, transportation, warehousing, materials handling, and packaging as integrated throughout a facility network.Integrated logistics serves to link and synchronize the overall supply chain as a continuous process and is essential for effective supply chain connectivity. While the purpose of logistical work has remained essentially the same over the decades, the way the work is performed continues to radically change. Flextronics Global Services is a supplier of aftermarket supply chain logistics services. Its set of services serve clients operating in the computing, customer digital, infrastructure, industrial, mobile and medical markets.It provides multiple logistics solutions, including supplier managed i nventory, inbound goods management, product postponement, build/configure to order, order performance and distribution, and supply chain network design. Too many of such companies will find themselves victims of the powerful new transactional systems they put in place. Unfortunately, many leading-edge information systems can capture reams of data but cannot easily translate it into actionable intelligence that can enhance real-world operations.As one logistics manager with a brand-new system said: â€Å"I've got three feet of reports with every detail imaginable, but it doesn't tell me how to run my business† This manager built an information technology system that integrates capabilities of three essential kinds. For the short term, the system enabled to handle day-to-day transactions and electronic commerce across the supply chain and thus helped align supply and demand by sharing information on orders and daily scheduling.From a mid-term perspective, the system facilitated planning and decision making, supporting the demand and shipment planning and master production scheduling needed to allocate resources efficiently. To add long-term value, the system enabled strategic analysis by providing tools, such as an integrated network model, that synthesize data for use in high-level â€Å"what-if† scenario planning to help managers evaluate plants, distribution centers, suppliers, and third-party service alternatives. Reverse LogisticsThe raise of efficiency and competitiveness of companies, as well as legal and environmental aspects, and the change in the consumption culture of consumers have stimulated the growth of reverse logistics. In many cases, the existence of a well managed reverse logistics system is essential in the decision of purchasing products or services. Clients prefer suppliers that can operate in a close relation with their teams, to improve products and processes, and that cooperate in the solving of problems which may come off. To those clients, the sale is just the beginning of a relationship. Reverse logistics is a rather wide area/function that involves all the operations related to the reuse of products and materials such as the logistics activities of collecting, dismantling and processing of products and/or materials and used pieces in order to assure a sustainable recuperation of those that do not harm the environment (Revlog, 2005). Reverse Logistics is a process whereby companies can become more environmentally efficient through recycling, reusing and reducing the amount of materials used. Viewed narrowly, it can be thought of as the reverse distribution of materials among channel members. A more holistic view of Reverse Logistics includes the reduction of materials in the forward system in such a way that fewer materials flow back, reuse of materials is possible and recycling is facilitated†. (Carter and Ellram, 1998, p. 85).The fact of reducing materials used in the processes is according to some authors (Rogers and Tibben-Lembke, 1998) considered as Green Logistics and not Reverse Logistics, although the same authors agree in that the bound line between both concepts is not always clear. On the other hand, Carter and Ellram seem to keep tight to the same channel in which the forward flow was generated, against the more broad view in which other companies outside the business chain could be favored from the returns flows.The Company offers a suite of integrated reverse logistics and repair solutions that are operated on globally consistent processes. With its suite of end-to-end solutions, the Company can manage its customers' reverse logistics requirements while also providing critical feedback of data to their supply chain constituents while delivering continuous improvement and efficiencies for both existing and new generation products. Its reverse logistics and repair solutions include returns management, exchange programs, complex repair, asset recovery, recycli ng and e-waste management.The Company provides repair expertise to multiple product lines, such as consumer and midrange products, printers, personal digital assistants (PDA), mobile phones, consumer medical devices, notebooks, PC's, set-top boxes, game consoles and infrastructure products. With its service parts logistics business, the Company manages all of the logistics and restocking processes essential to the operation of repair and refurbishment services. The integration of reverse logistics operations inside the logistics effort of the corporation should be the first step in the process of corporate-wide integration.In the case of Flextronics, create a center of attention senior management attention and support look like to be the hardest task concerning returns. Mapping out the reverse logistics program and identifying the various departments directly or indirectly concerned in returns handling can prove to be a valuable inventiveness. Clear tasks must be assigned to account ing, sales, finance, marketing, etc. regarding increasing the efficiency and effectiveness of the reverse logistics program. Flextronics in Channel Management The role of Flextronics in Channel Management has been considered as an important competitiveness factor of other companies.This is especially important for the electronics industry given the high perish ability of its products and the complexity of its distribution channel. These factors combined make critical the relation between the members of the distribution channel. The world economy is becoming borderless and integrated, driven by global market forces, global technological forces, global cost forces and political and macro-economic forces. The integrated world economy and global competitive arena is changing the way in which companies traditionally operated.There is also geographical, functional and sectored integration, which gives a truly global playing field to the companies and results in channel management. Therefo re Channel Management is playing vital role in Global competitiveness. To conclude the practical implications, channel management’s tasks and behavior seem, on the surface, to be similar to traditional management. However, the difference in the form of a SCO as a starting point for the management is considerable. To acquire a proper SCO, the SCM literature suggests that a major change in the mindset must be achieved.To become best practice in SCM performance is therefore not easily achieved. However, SCM seems to be a promising strategy for many companies when considering the best practice companies’ profitability and growth, and this dissertation can hopefully give practitioners some advice about improved SCM performance. References: Barry, J. Girard, G. ;amp; Perras, C. (1993), Logistics planning shifts into reverse. Journal of European Business, Vol. 5, No 1, pp. 34–38. Business Dictionary (2012) Definition-What is logistics management? And its role in the bu siness Available at: http://www. usinessdictionary. com/definition/logistics-management. html#ixzz2Ar3FkYOr [Accessed on: 1st November, 2012] Flextronics (2010-2011) Corporate Social and Environmental Responsibility Program Sustainability Report: Flextronics Supplier CSER Program Overview pp. 64-68 Hawks, Karen. VP Supply Chain Practice, Navesink. (2006) Reverse Logistics Magazine Available at: http://www. rlmagazine. com/edition01p12. php [Accessed on: 17th October, 2012] Melissen F. W. ;amp; A. J. de Ron (1999), Defining recovery practices – definitions and terminology, International Journal on Environmentally